About NEWHAOMAI
The Heritage of Carpet Craftsmanship
Our Story
NEWHAOMAI SRL was founded by LUO SHENGLONG with a vision to blend traditional carpet-making craftsmanship with modern design and technology. Based in Prato, Italy, a city with a rich textile heritage, we've established ourselves as a premium carpet manufacturer dedicated to quality and innovation.
Our journey began with a small workshop focused on handcrafted carpets for local clients. Today, we serve customers throughout Italy and Europe, offering both residential and commercial carpet solutions that combine aesthetic beauty with exceptional durability.

Our Mission
At NEWHAOMAI, we are committed to creating carpets that not only transform spaces visually but also provide comfort and functionality. We believe that a great carpet is the foundation of interior design – it sets the tone, adds warmth, and ties together all elements of a room.
Our Values
Uncompromising Quality
We select only the finest materials and employ rigorous quality control throughout our production process.
Exceptional Craftsmanship
We honor traditional techniques while embracing modern innovations to create carpets of exceptional quality.
Environmental Responsibility
We are committed to sustainable practices, from sourcing eco-friendly materials to reducing waste in our production.
Customer Satisfaction
We build lasting relationships with our clients through personalized service and exceeding expectations.
Our Founder
LUO SHENGLONG
LUO SHENGLONG founded NEWHAOMAI SRL after studying textile design and manufacturing in Italy. With a background that combines Eastern aesthetic traditions and Western production techniques, he has created a unique approach to carpet design that resonates with clients seeking both beauty and functionality in their interior spaces.
